ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the strategy and skillset recruits take on as part of the Air Force with activation that includes custom video content from various bases; “Tactics” Presented by Air Force and the CS:GO Premier 2018 Championship Trophy presented by Air Force. ELEAGUE CS:GO Premier 2018 live tournament coverage will begin tomorrow at 2p.
Animal Planet trotted out a new logo, brand identity and mission that will launch initially in the US and UK with the global debut of Crikey! It’s the Irwins and Amanda to the Rescue on Sunday, October 28. The following night, Big Cat Tales, a natural history miniseries, will debut. The network is in active […]
DHX Media and Mattel’s new animated series Polly Pocket has been picked up by 16 broadcasters internationally. Based on the celebrated Mattel toy brand, new series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket. The show premiered in Canada in July on DHX Media’s […]
NBC Sports’ lead golf analyst Johnny Miller is stepping away from the microphone after nearly 30 years on the job and will make his final call from the 18th tower call at the 2019 Waste Management Phoenix Open, from Jan. 31-Feb. 3. Miller was named lead analyst of NBC Sports’ golf broadcast team in 1990 […]
Two NBA teams locked in deals for jersey patch sponsors. The Chicago Bulls and Zenni Optical unveiled a five-year partnership that makes the online eyewear company the team’s first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations. […]
Today Show alum Ann Curry will anchor and exec produce TNT’s M.D. Live (working title), a medical series co-produced by Turner and Lionsgate that will crowdsource solutions for people with mysterious medical conditions. The two-hour weekly, multiplatform event is set to launch in 2019. “Harnessing the full power of both television and technology to connect […]