USA Basketball locked in multiple marketing partnerships with Samsung, Hospital for Special Surgery (HSS), and Diageo. The three companies will serve as official marketing partners of USA Basketball, promoting their brands and products throughout USA Basketball Men’s and Women’s National Team training camp, exhibition games, media, and during several special events taking place this summer in Las Vegas, Chicago, and New York. In addition, other partners will include the Jeep brand, Nike, Las Vegas, Wynn Las Vegas, and BBVA will also conduct activities during the summer as the Men’s National Team prepares for the 2014 FIBA Basketball World Cup in Spain from Aug. 30-Sept. 14.
Activations will include a Samsung-built Technology Center in Las Vegas to provide USA Basketball players and staff with Samsung’s latest products to use throughout the summer, including customized tablets, handsets, and wearable devices. HSS’s medical team will offer world class medical care for USA Basketball players throughout training camp and be on the sidelines with the team for all exhibition games and the FIBA World Cup. Diageo will serve as the presenting partner of the USA Basketball Training Camp Celebration in Chicago on Aug. 15 and the USA Basketball Send-Off Celebration in New York City on Aug. 20.