Unruly taps into consumer’s emotion with new targeting tech

Video ad tech company Unruly launched Unruly ShareRank, which uses 1.3 trillion tracked views over 250,000 consumer data points to target those consumers most likely to experience a strong connection to a specific video. “Consumers who are more emotionally engaged with a branded video are more likely to share it, more likely to remember the brand, and more likely to buy the product,” Unruly CEO Scott Button said. “For marketers, this means more engagement, more earned media and, ultimately, more sales.”

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