Video ad tech company Unruly launched Unruly ShareRank, which uses 1.3 trillion tracked views over 250,000 consumer data points to target those consumers most likely to experience a strong connection to a specific video. “Consumers who are more emotionally engaged with a branded video are more likely to share it, more likely to remember the brand, and more likely to buy the product,” Unruly CEO Scott Button said. “For marketers, this means more engagement, more earned media and, ultimately, more sales.”
Della Reese, the breakout jazz/gospel singer whose TV credits include talk show Della and Touched By an Angel, died last night at age 86. “I know heaven has a brand new angel this day,” said Reese’s Touched By an Angel co-star, Roma Downey.
Nashville’s 6th season will be its last. “After more than 120 episodes of unforgettable television, we believe that creatively it is time for the series to come to a triumphant close,” said Kevin Beggs, chairman of producer Lionsgate Television Group. Nashville, which moved from ABC for season 5, ranks as CMT’s highest-rated and most-watched show […]
George Clooney is headed back the small screen. The ER alum will star in and direct a 6-episode series for Paramount Television and Anonymous Content, based on the Joseph Heller novel Catch-22.
AT&T is nearing a deal to acquire a full stake Otter Media, its joint digital video venture with the Chernin Group, according to a new report from Digiday. Otter Media – whose properties include Fullscreen, Crunchyroll, Hello Sunshine, and Gunpowder & Sky – was first formed in 2014. Since its inception, it’s been a purely […]
Dana Walden, the co-chair and CEO of Fox Television Group, has joined Hulu’s board of directors. Two other Fox execs already were already serving on the board: Peter Rice, the President of 21st Century Fox, and Brian Sullivan, the President and COO of Fox Networks Group’s Digital Consumer Group. 21st Century Fox currently owns a […]