Unruly names top 20 ads from the year, top social trends

Unruly named this year’s Top 20 Global Social Video Ads Chart, with one-fifth listed coming from World Cup sponsors or created with the theme of the event. The top 20 countdown include:

20. KLM: Lost And Found Service – 670,401 shares
19. P&G: Pick Them Back Up – 688,364 shares
18. BBC: God Only Knows – 725,867 shares
17. John Lewis: Monty the Penguin – 770,187 shares
16. CoorDown: Dear Future Mom – 804,082 shares
15. Volkswagen: Eyes on the Road – 805,766 shares
14. FCKH8: Potty-Mouthed Princesses Drop F-Bombs for Feminism – 813,436 shares
13. Disney (Frozen): Let It Go Singalong – 896,324 shares
12. Save the Children: Most Shocking Second a Day Video – 973,164 shares
11. Castrol: Footkhana Neymar Jr. v Ken Block – 1.05 million shares
10. DTAC: The Power of Love – 1.1 million shares
9. Thai Life Insurance: Unsung Hero – 1.29 million shares
8. Nike: Winner Stays – 1.43 million shares
7. Always: Like a Girl – 1.48 million shares
6. Wren: First Kiss – 1.55 million shares
5. American Greetings: World’s Toughest Job – 1.89 million shares
4. Budweiser: Puppy Love – 1.98 shares
3. Nike: The Last Game – 2.15 million shares
2. Twentieth Century Fox (Devil’s Due): Devil Baby Attack – 2.15 million shares
1. Activia: Shakira La La La (Brazil 2014) ft. Carlinhos Brown – 5.82 million shares

“The list is filled with ads from multiple sectors and multiple countries, from brands large and small,” Unruly’s Vice President of Marketing and insight, US Devra Prywes told Cynopsis. “Advertisers this year turned away from hilarity – which was popular in 2013 – to use a number of different emotions including exhilaration, joy, happiness and even sadness. These brands can benefit from the social buzz and increased purchase intent that goes along with top-shared honor.”

From the list, Unruly created the top digital trends from the year:
1. Brands committed to programmatic video: More than half of publishers sold video ad inventory programmatically this year (Adap.tv).
2. Trackvertising boomed: Think Activia’s World Cup collaboration with Shakira, and the rise of a music video co-released with a brand.
3. Fempowerment advertising took center stage: Always’ #LikeAGirl and Under Armour’s “I Will What I Want” ads.

Related Stories

Wendy Williams heads to late night on Bounce

The Wendy Williams Show heading to late night on Bounce.

The Wendy Williams Show is heading to late night. Bounce secured day and date repurpose rights to the talk show from Lionsgate’s Debmar-Mercury and will begin airing it weeknights at 11p starting Monday, March 5. “The opinionated voice of The Wendy Williams Show has come to symbolize pop culture,” said Jonathan Katz, President and CEO […]

Sinclair gets Raw

Sinclair gets Raw

With Sinclair Broadcasting’s acquisition of Tribune Media likely a few weeks from final approval, the Federal Communications Commission’s independent watchdog is investigating dealings between Sinclair and FCC Chairman Ajit Pai, reports the New York Times. The probe, looking at whether Pai and aides improperly pushed for rule changes timed to benefit Sinclair, has been in […]

FOX launches Daytona drones

FOX launches Daytona drones (Facebook)

FOX Sports paved its road for the upcoming Daytona 500, mapping out production details for its coverage of Sunday’s race, which will run at 2:30p on FOX. This year will see the addition of aerial drone coverage as well as a record number of in-car cameras for the event with 14 in the cards. In […]

The NBA on TNT gets a demo bounce

The NBA on TNT gets a demo bounce (Facebook)

Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), […]

The CW supersizes with Sunday

The CW supersizes (Guy D'Alema)

The CW is adding a 2-hour Sunday primetime block next season. Nine years ago the CW returned Sunday to its affiliates, but now, up 3% year-to-date in total viewers and boasting the youngest median age in broadcast, the net has inked agreements for clearances on 6 nights. “As one of the largest CW affiliate groups, […]