Universal Sports’ Boston Marathon coverage runs for a record

Universal Sports Network struck gold with the Boston Marathon last week, as the channel’s (and the Boston Athletic Association’s) live video streams drew more than 604,000 live video starts with an average length of 32 minutes. That accounts for nearly 19.5 million minutes of live streaming from 484,026 unique visitors. “Heightened interest in this year’s Boston Marathon along with early start time and dramatic men’s and women’s races led to record numbers for live streaming and the highest single traffic day in UniversalSports.com history,” said Universal Sports Network President Scott Brown.

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