After offering a taste of the changes to come via a new logo last week, UFC showcased an overhauled visual identity during its programming over the weekend, marking the first since the organization was purchased by Zuffa in 2001. UFC 189: Mendes vs. McGregor on Saturday featured the launch of a completely redesigned graphics package, created in partnership with Troika. Innovations included an on-screen information system, “enabling depth of storytelling while enhancing the viewing experience with a low profile footprint that does not distract from the action in the famed Octagon.” “UFC has and always will be true to its DNA,” UFC Chief Global Brand Officer Garry Cook said. “We didn’t set out to reinvent ourselves, we looked at ways to build on our solid foundation and better deliver on a broad range of storytelling components, providing more context and meaning, and further enhancing the viewing experience for our fans.”
TV Land has cut ties with two more original series, canceling Lopez after two seasons and late-night comedy Throwing Shade after one. In addition, the Melissa McCarthy and Ben Falcone-produced comedy, Nobodies, is moving to flagship Viacom scripted brand Paramount Network.
FOX issued a put pilot order for comedy One Hit Wendy. Julianne Hough (Dancing With the Stars) stars as a singer who peaked at 18 and is now trying to guide her talented niece through the music biz.
Mashable was just sold – and it didn’t exactly fetch a hefty price tag. The digital media company was purchased by Ziff Davis, a publisher of gaming, healthcare, and tech content. The news was first reported by the Wall Street Journal. According to the paper, Ziff Davis only paid about $50 million for the company. […]
According to a new report from Recode, Univision is looking to bring in a minority investor to support Fusion Media Group. Along with the Fusion TV network and a production studio, FMG consists of a number of digital media properties, including The Onion and most of the sites formerly owned by Gawker Media. (Univision bought […]
NBC Olympics is lining up 1800 hours of live streaming coverage of the XXIII Olympic Winter Games from PyeongChang in February, marking a record for a Winter Olympics. In addition, PyeongChang will be the first Winter Games to offer live streaming of the NBC broadcast network, including primetime and primetime-plus programming as part of its […]