UFC gets a makeover

After offering a taste of the changes to come via a new logo last week, UFC showcased an overhauled visual identity during its programming over the weekend, marking the first since the organization was purchased by Zuffa in 2001. UFC 189: Mendes vs. McGregor on Saturday featured the launch of a completely redesigned graphics package, created in partnership with Troika. Innovations included an on-screen information system, “enabling depth of storytelling while enhancing the viewing experience with a low profile footprint that does not distract from the action in the famed Octagon.” “UFC has and always will be true to its DNA,” UFC Chief Global Brand Officer Garry Cook said. “We didn’t set out to reinvent ourselves, we looked at ways to build on our solid foundation and better deliver on a broad range of storytelling components, providing more context and meaning, and further enhancing the viewing experience for our fans.”

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