Twitter’s first-ever Digital Content NewFronts presentation was heavy on the sports front, as the platform unveiled new live streaming content deals across the sports spectrum. Among the content poised to hit the social network will be the WNBA, MLBAM, STADIUM, The Players’ Tribune and PGA TOUR. With the WNBA, Twitter will now live stream a weekly regular-season game on Twitter for a total of 20 total per season during the 2017, 2018 and 2019 seasons. The MLBAM partnership will feature weekly live MLB games that stream on Twitter this season, as well as a new 3-hour once weekly MLB program will live stream exclusively on Twitter featuring live MLB game look-ins and highlights. The Players’ Tribune will serve up the live series #Verified, described as a modern forum for athletes to connect directly with fans featuring athletes answering fan questions and sharing their insight, reactions and timely takes on important topics on and off the field. The PGA TOUR partnership will look to build upon the current live stream relationship between Twitter and PGA TOUR LIVE that features more than 70 hours of live competition coverage across 31 tournaments.
“The Players’ Tribune and Twitter share similar sensibilities and goals in giving newsmakers a platform to connect and engage directly with an audience,” says Jaymee Messler, president of The Players’ Tribune. “#Verified is a fresh take on the dated format of the traditional press conference, and it will give fans a place to connect directly with some of their favorite athletes in an immediate and organic way.”
“We are thrilled to collaborate with The Players’ Tribune, an industry leader that, like Twitter, connects athletes directly to fans,” says Anthony Noto, Twitter COO. “#Verified will combine the power of Twitter with TPT’s athlete network to bring engaging and exclusive live video from top notch athletes to our platform.”