Twitter unveils details of video auto play feature

As previously reported, Twitter will launch its new video feature in the coming weeks, but the social network unveiled more details at the CES convention. Highlights include:
– Autoplay will look like Vine: the feature will allow marketers to create six-second video previews to entice users to click. However, marketers will have the choice to pick which six seconds of a video campaign will make the preview. In other words: choose the most enticing bit.
– Unlike Facebook, there will be no sound to start: Or at least not until a user clicks to watch the promoted tweet, and advertisers won’t pay until they receive a click.
– Time: Brands will have up to ten minutes of video to use. Users will only get 30 seconds every day.

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