Twitter has a new mthree-second rule

Twitter marches on despite its recent CEO shake-up. Native videos, Vines and GIFs will autoplay in timelines and across Twitter feeds, and videos will appear in a larger format. The big news for advertisers: a new, transparent standard for how brands will be charged. Now, a video view will only be chargeable when it’s 100 percent in-view on the user’s device, and has been watched for at least three seconds. “We’re putting this standard of 100 percent viewability in place because we think it’s simply the right thing to do,” David Regan, Senior Product Manager at Twitter, said in a company blog.

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Get a better Job!

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