Most TV viewers find new shows…by watching TV

Most viewers discover new shows by watching commercials on TV. According to Horizon Media’s Finger on the Pulse survey, 72 percent of viewers found out about new summer shows by watching TV spots, versus 28 percent from online and print reviews, 22 percent by word of mouth, 17 percent for radio or online streaming spots and 8 percent by outdoor media. Millennials skew highest on the WOM scale – 44 percent said their viewing was influenced by word of mouth, versus 14 percent for Baby Boomers.

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We Can Help

We Can Help

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

MORE NEW JOBS!

MORE NEW JOBS!

Job of the Week DIRECTOR, AUDIENCE ENGAGEMENT & SOCIAL MEDIA CMT Nashville Lead all audience engagement & social media efforts, supporting the CMT linear TV network, incl launching/sustaining orig series, and active management of external partners. 7+ yrs escalating exp mktg, SM, PR or comm. Full info/apply HERE CynopsisJOBS […]

TV Land cancels Lopez and Throwing Shade

TV Land cancels Lopez.

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