Most viewers discover new shows by watching commercials on TV. According to Horizon Media’s Finger on the Pulse survey, 72 percent of viewers found out about new summer shows by watching TV spots, versus 28 percent from online and print reviews, 22 percent by word of mouth, 17 percent for radio or online streaming spots and 8 percent by outdoor media. Millennials skew highest on the WOM scale – 44 percent said their viewing was influenced by word of mouth, versus 14 percent for Baby Boomers.
D’oh! FXX and Fox are teaming up to celebrate the 30th anniversary of The Simpsons with two special events this month. On Sunday, December 16, FXX will air a 15-hour marathon featuring episodes curated by exec producer Al Jean. The 30-ep marathon begins at 9a. One week later, Fox will air an encore of the […]
In case anyone was still wondering whether Netflix is serious about kids content, Chris Nee, creator and exec producer of two of Disney Junior’s most successful series, Doc McStuffins and Vampirina, inked a multiyear deal with the streamer. Nee will write and produce new animated and live-action series for preschool and all audiences exclusively for […]
The LPGA cemented plans for the 2019 season, lining up a schedule that will include 33 official events, as well as the biennial Solheim Cup. The Tour will visit 15 states and 12 countries and offer a record $70.55 million in official prize money, up from $65.35 million in 2018, with the season’s largest purses […]
NASCAR, Race Team Alliance and 704Games are combining their superpower to form the first-ever NASCAR esports league on consoles titled, eNASCAR Heat Pro League. The league will feature up to 16 race teams and 32 drivers, with each owned and operated by key NASCAR race teams. Fans can now play NASCAR Heat 3 to qualify […]
They’ll be there for you – for a while, at least. A notice on Netflix’s Friends page saying that the 1994-2004 sitcom would be available “Until 1/1/19” caused alarm in the Twitterverse, but the streamer struck a deal with WarnerMedia for a reported $100 million to keep exclusive streaming rights for another year. That’s up […]