Top Chef among the shows to benefit from Live+3 shift

NBCUniversal Cable Entertainment Group is the latest to shift to Live+3D. Bravo, E!, Esquire, Oxygen, Sprout, Syfy and USA, will now report ratings based on Live+3 measurements, announced NBCU during TCA, with L+SD data distributed only for live sports/entertainment, specials and event programming. The group’s programming has seen significant lifts from Live+SD to Live+3, including 83 percent for USA’s Graceland, 81 percent for Bravo’s Top Chef, 80 percent for Syfy’s Dominion and 65 percent for E!’s The Soup. “Considering ever-growing use of DVR, VOD, digital and other non-linear viewing options, L+SD is merely a chapter in a much larger and more diverse ratings story,” said Liz Mahaffey, EVP, brand strategy. FX, HBO and Showtime have also given up Live+SD reporting.

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