The TNF party gets bigger

On the cusp of Super Bowl 50, the NFL is already set to enter its next era courtesy of a new deal with CBS and NBC, which locked in Thursday Night Football for a cool $225 million from each channel. The NFL will expand the franchise in 2016 and 17 with the two networks each broadcasting five TNF games. Each of the matchups, of course, will be simulcast on NFL Network in addition to its own eight-game slate. The league is also in talks with potential digital partners for OTT streaming rights.

Both CBS and NBC will produce Thursday Night Football with their lead broadcasters and production teams, and both will contribute to the production on NFL Network. CBS opens the schedule with the first half of the package while NBC carries the back half starting Nov. 17 for a total of 7 primetime games on the night, including its Thursday Night NFL Kickoff game on Sept. 8 as well as the annual Thanksgiving matchup.

“We are continuing to make Thursday Night Football bigger and better. CBS has played an integral role over the last two seasons in helping build Thursdays as a night for NFL football, and we’re excited to have them on board again,” said NFL Commissioner Roger Goodell. “At the same time, we’re thrilled to add NBC to the Thursday Night Football mix, a trusted partner with a proven track record of success broadcasting NFL football in primetime, and look forward to expanding with a digital partner for what will be a unique tri-cast on broadcast, cable, and digital platforms.”

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