The NBA on TNT gets a demo bounce

Ahead of NBA All-Star festivities, Turner Sports announced that NBA on TNT’s live game coverage this season is delivering the net’s most viewed season-to-date viewership since 2013-14 with an average of 1.9 million viewers through 44 telecasts. That is up 20% over last year with double-digit growth across all key demos – People 18-34 (+20%), People 18-49 (+23), People 25-54 (+26%), Men 18-34 (+18%), Men 18-49 (+24%) and Men 25-54 (+31%) – when compared to last season. Meanwhile, NBA TV continues to deliver its most-watched live game telecasts ever, averaging 354,000 viewers, up 20% over last year’s comparable coverage.

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