The First Four ended up being a slam dunk for truTV

truTV continued to roll with the NCAA First Four, as the opening round of the tournament generated a 3.9 US household rating with 5.9 million total viewers, according to Nielsen. That marks the highest-rated and most-viewed NCAA First Four since the current format began in 2011 and is up 34% in household rating and 32% among total viewers compared with 2013. Wednesday night’s Iowa/Tennessee matchup delivered the highest-rated and most-viewed NCAA First Four game ever, topping the record set on Tuesday, with a 1.4 household rating and 2.2 million total viewers. Top metered markets for the Iowa/Tennessee game were Knoxville, Nevada, Minneapolis-St. Paul, Louisville and Dayton.

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