The Final Four delivered the two most watched college basketball games in cable history

Improbable runs by Kentucky and Connecticut (I never thought I’d say that!) delivered Turner Sports and CBS Sports with the two most-watched college basketball telecasts in cable television history for the 2014 NCAA Division I Men’s Basketball National Semifinals on Saturday across TBS, TNT and truTV. The collective coverage of Kentucky/Wisconsin grossed 16.3 million total viewers for the channels, according to Nielsen Fast Nationals, to rank number one all-time, while Connecticut/Florida grossed 11.7 million to take second for an average of 14 million for the night. Although those games were down 11% from year ago numbers from CBS, this marks the first year the Final Four had ever aired on cable. The games also netted 3.8 million live streams for an increase of 76% over last year with more than one million hours of live video consumed, up 37% over 2013. According to Social Guide, the National Semifinals tallied more than 1.8 million tweets – that were seen by nearly 200 million followers – for a 36% increase over last year.

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