T-Mobile is dialing into the Las Vegas scene, announcing a naming rights agreement for the city’s new venue from AEG and MGM Resorts International. The location will now be known as T-Mobile Arena, boasting 20,000 season for events that include UFC, boxing, hockey, basketball and bull riding. “We’re going to light up Las Vegas in magenta and give everyone who visits T-Mobile Arena a chance to experience what it means to be an Un-carrier,” said Mike Sievert, COO of T-Mobile. T-Mobile customers at the venue will get benefits such as a dedicated fast-track VIP entrance to events, with some events offering access to VIP experiences, presales and upgrades.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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