Super Bowl XLIX breaks a major milestone

Records all around for NBC and the NFL as Super Bowl XLIX became the most-watched television program in US history, according to Nielsen fast nationals. Overall, data shows that the game saw 114.4 million tuning in with a rating of 47.5, which marks the best in 30 seasons, and a 71 share. Post-game coverage also was up, with 72.5 million viewers in the mix. Katy Perry also delivered for the network, with the halftime show garnering a 48.2/72 household rating, marking the highest-rated halftime show featuring entertainment ever. Boston topped all markets, drawing a 61.0/85, followed by New Orleans, Phoenix, Detroit and Norfolk.

Meanwhile, the newly relaunched NBC Universo (which debuted yesterday to replace mun2) peaked at 457,000 viewers with 368,000 average viewers throughout the telecast for the contest, marking its most-viewed program outside of soccer in channel history.

The company’s live stream of the game also saw record traffic, setting Super Bowl records for average viewers per minute (800,000), concurrent users (1.3 million) and total minutes (213 million), according to Adobe Analytics.

“Last night’s Patriots-Seahawks Super Bowl ranks among the most exciting sporting events in U.S. history,” said Mark Lazarus, Chairman, NBC Sports Group. “Super Bowl XLIX delivered for all of our partners, proving once again that the Super Bowl is the most dominant and consistent property on television.”

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