SUPER BOWL XLIX
For the third year in a row, Budweiser had the most shared ad across social channels during the Super Bowl. According to Unruly’s Viral Video Chart, entertainment brands and movie studios dominated the big game’s top ten shared spots. Overall, the commercials generated a total 4,485,297 shares online, almost twice as many shares (82.3 percent) as Super Bowl 2014 received during the same period last year (2,460,075 total shares). “Last year, half of the top ten ads were auto brands [and] CPG brands; this year, only Budweiser and Snickers made the cut…[and] there are no auto brands,” Unruly Co-Founder and COO Sarah Wood said. “Advertisers wanting to use the Super Bowl to drive digital buzz around their campaigns are up against stiff competition now, competing with Hollywood for share of voice.”
The Top 10 Most Shared Super bowl Ads 2015 include:
1. Budweiser: “Lost Dog” – 2,168,530 shares
2. Universal: Fast And Furious 7 – 640,038 shares
3. Supercell: Clash of Clans – 404, 658 shares
4. Paramount: Terminator Genisys – 291,519 shares
5. Snickers: The Brady Bunch – 230,375 shares
6. Universal: Ted 2 – 187,498 shares
7. Universal: Minions Trailer – 167,628 shares
8. Universal: Pitch Perfect 2 – 137,179 shares
9. No More.org: Official Super Bowl ad – 136,119 shares
10. Universal: 50 Shades of Grey trailer – 121,753 shares
Stat Social exclusively tracked Twitter Audience Ratings from Super Bowl XLIX for Cynopsis. Key findings:
Age: 18-24 (15%) / 25-34 (26%) / 35-44 (27%) / 45-54 (20%) / 54+ (12%)
Gender: Women (49%) / Men (51%)
Location: Seattle was the 3rd top city users tweeted from, and Boston was the 5th top city.
Audience tweeting about #SuperBowlAds and Brands
T-Mobile: 14x more likely to like T-Mobile; 32 percent like Kim Kardashian; 34 percent were men and 66 percent were women.
Jurassic World: 15x more likely to like Marvel Entertainment, with Chris Pratt as their favorite celebrity; 49 percent were men and 51 percent were women.
Esurance: Aaron Paul is their favorite celebrity, with 38 percent of these tweeters liking Breaking Bad; 46 percent were men and 54 percent were women.
Coca-Cola: 11x more likely to like Coca-Cola; 4x more likely to like Blake Shelton; 29 percent men and 71 percent were women.
Doritos: 10x more likely to like Taco Bell; Ariana Grande was these tweeters’ favorite celebrity; 38 percent were men and 62 percent were women.
McDonalds: Buzzfeed is the favorite brand of these tweeters, and they were 4x more likely to like Anna Kendrick; 37 percent were men and 63 percent were women.
Source: StatSocial is the leader in Twitter analytics, to segment and target audiences like never before. Through our patented data mining and matching technology, we have identified over 50 million Twitter users and their attributes as defined by 30,000 variables.
Twitter accounted for more than 28.4 million global tweets containing terms related to the game and halftime show throughout the live telecast, surpassing last year’s game (24.9 million tweets). The biggest moments during the broadcast that generated peak use on Twitter, measured in Tweets per minute (TPM), include:
– Malcolm Butler (@Mac_BZ) intercepts a pass by Russell Wilson (@DangeRussWilson) 1 yard from the goal line with 20 seconds left in the game: 395,000 TPM.
– @Patriots defeat @Seahawks to become #SB49 champions: 379,000 TPM.
– End of @KatyPerry’s halftime performance: 284,000 TPM
Facebook reported 265 million interactions (likes, shares and posts), with 1.36 million unique people-per-minute at peak talking about the Super Bowl. Top moments posted on FB are:
1. The New England Patriots win: 1.36 million people per minute interacting on FB.
2. Katy Perry’s halftime show: 1.02 million people-per-minute posting.
3. Russell Wilson’s touchdown pass to Doug Baldwin at the end of the third quarter: 701,000 people-per-minute.
Media ad network Tremor Video recorded video consumption on smartphones and tablets during the Super Bowl yesterday. Highlights include:
– Mobile video consumption was up two percent during commercials compared to during the game.
– Halftime: mobile video consumption was up six percent during the halftime report and went down ten percent during the halftime show.
– Touchdowns: When New England scored – Mobile video consumption in the Northeast was 10.2 percent lower during the game, and 22.7 percent higher in the West. When Seattle scored – Mobile video consumption in the West was 38.7 percent lower during the game and 23.1 percent higher in the Northeast.