Millennials stream lot of new programming after it airs linearly. You already knew that of course, but it’s nice to have some numbers. A new study from research firm Symphony Advanced Media found that adults aged 18-34 are watching live TV 30% of the time; an additional 30% of viewing comes outside of Nielsen’s live-plus-3 and live-plus-7 measurements, on OTT, VOD (more than three days after airing) and DVR (more than seven days). The study also found that the demo can increase more than 50% when measuring for live-plus-35. Hulu was the most common choice for time-shifted network programming, ahead of other SVOD competitors, as well as networks’ apps and websites. CBS – the only network that doesn’t offer its programming on Hulu – saw roughly twice as much duration on its streaming channels than its competitors. Symphony Advanced Media looked at fall season programming through November 1; for info about the study, check out Adweek’s write-up.
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]
Sold-out Springsteen on Broadway will launch globally on Netflix December 15, the day the one-man show ends its Broadway run. “The purpose of the film is to bring this incredibly intimate show to Bruce’s entire audience intact and complete,” said Bruce Springsteen manager Jon Landau. “In addition to its many other virtues, Netflix has provided […]