Study pins down how often millennials stream content on Hulu and elsewhere after linear airing

Millennials stream lot of new programming after it airs linearly. You already knew that of course, but it’s nice to have some numbers. A new study from research firm Symphony Advanced Media found that adults aged 18-34 are watching live TV 30% of the time; an additional 30% of viewing comes outside of Nielsen’s live-plus-3 and live-plus-7 measurements, on OTT, VOD (more than three days after airing) and DVR (more than seven days). The study also found that the demo can increase more than 50% when measuring for live-plus-35. Hulu was the most common choice for time-shifted network programming, ahead of other SVOD competitors, as well as networks’ apps and websites. CBS – the only network that doesn’t offer its programming on Hulu – saw roughly twice as much duration on its streaming channels than its competitors. Symphony Advanced Media looked at fall season programming through November 1; for info about the study, check out Adweek’s write-up.

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