Study: OTT: Feel the heat: Amazon Fire TV devices overtake Apple TV sales

Consumers are opting for Amazon Fire TV devices over Apple TV, according to a new survey from Parks Associates. Roku (34%) continued to lead the way in consumer set-top-box choice, followed by Google Chromecast (23%) devices. New entrant Amazon snatched third place from Apple, which held the slot in 2014. “The market consolidation around these four brands forces new entrants to develop more creative features and functionality to tap into the strong consumer demand for streaming content,” said Barbara Kraus, Director of Research, Parks Associates. The report found that 20 % of U.S. broadband households own at least one streaming media player, such as a Roku 3, Amazon Fire TV or Apple TV; 8% own at least one streaming stick, such as a Google Chromecast, Amazon Fire TV Stick, or Roku’s HDMI Streaming Stick, and 2 percent own both types of devices.

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