Study: Netflix subscribers are tuning into originals more than ever

Netflix subscribers are tuning into originals like House of Cards and Orange is the New Black more than ever, according to a new study from Centris Marketing Science. In Q3 of this year, 72 percent of U.S. subscribers watched original programming compared to the 57 percent in just Q1. Variety reports the dramatic increase was due to the premiere of BoJack Horseman, the final season of The Killing and the second season of OITNB and other originals. The study also found viewership is highest among millennials, with 76 percent of subscribers between the ages of 18-34 watching originals in Q3 (versus 61 percent in Q1). Overall, original programming on the streaming service was up across all ages, with 71 percent of subscribers between 35-44; 64 percent between 45-54; and 60 percent were 55-plus. Netflix will release original Marco Polo on Dec. 12, and the third seasons of HOC and OITNB next year, along with new series Grace and Frankie and Bloodline.

Related Stories

Conan O’Brien hustles to get his Haiti story

Conan O'Brien hustles to get the Haiti story

Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]

Freeform prepping to serve Party of Five

Freeform prepping to serve Party of Five

An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.

NBA All-Star’s Walk of Fame

NBA All-Star's Walk of Fame (Facebook)

The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]

Facebook sets sights on new arena

Facebook's sets sights on new arena (Facebook)

ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]

Ellen Pompeo strikes a rich new deal with ABC Studios

A big deal for Ellen Pompeo

Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.

CynCity

Cynsiders

Instagram