Study: Netflix subscribers are tuning into originals more than ever

Netflix subscribers are tuning into originals like House of Cards and Orange is the New Black more than ever, according to a new study from Centris Marketing Science. In Q3 of this year, 72 percent of U.S. subscribers watched original programming compared to the 57 percent in just Q1. Variety reports the dramatic increase was due to the premiere of BoJack Horseman, the final season of The Killing and the second season of OITNB and other originals. The study also found viewership is highest among millennials, with 76 percent of subscribers between the ages of 18-34 watching originals in Q3 (versus 61 percent in Q1). Overall, original programming on the streaming service was up across all ages, with 71 percent of subscribers between 35-44; 64 percent between 45-54; and 60 percent were 55-plus. Netflix will release original Marco Polo on Dec. 12, and the third seasons of HOC and OITNB next year, along with new series Grace and Frankie and Bloodline.

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