Netflix subscribers are tuning into originals like House of Cards and Orange is the New Black more than ever, according to a new study from Centris Marketing Science. In Q3 of this year, 72 percent of U.S. subscribers watched original programming compared to the 57 percent in just Q1. Variety reports the dramatic increase was due to the premiere of BoJack Horseman, the final season of The Killing and the second season of OITNB and other originals. The study also found viewership is highest among millennials, with 76 percent of subscribers between the ages of 18-34 watching originals in Q3 (versus 61 percent in Q1). Overall, original programming on the streaming service was up across all ages, with 71 percent of subscribers between 35-44; 64 percent between 45-54; and 60 percent were 55-plus. Netflix will release original Marco Polo on Dec. 12, and the third seasons of HOC and OITNB next year, along with new series Grace and Frankie and Bloodline.
Job of the Week RESEARCH DIRECTORNBCPHL Lead all research efforts for stations w/primary goal of helping drive rev through creative use of all of our qualitative/quantitative rsrch tools. Create daily, persuasive ratings & ad non-linear aud stories for sales team to use w/clients. Full info/apply HERE CynopsisJOBS Good morning. It’s Sunday […]
Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]