Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. The study found that targeting ads with the help of just one “like” resulted in a 40% boost in clicks and a 50% boost in purchases. Matz also points out that the study suggests some potentially troubling possibilities. “If you use it in a context where you’re trying to manipulate people, you can try and get them to do something that goes against their best interest, like not going out on Election Day to vote,” she told Business Insider. “That’s certainly a context where you don’t want to see it happen.” For the study, Matz and her team ran Facebook ad campaigns among 3.5 million users.
Showtime issued a statement responding to complaints that Sacha Baron Cohen posed as a disabled veteran to dupe interviewees on new comedy Who Is America?. “Baron Cohen did not present himself as a disabled veteran, and viewers nationwide who watched the premiere on Sunday can now attest to that,” said Showtime. “In Sunday’s episode, during […]
Vince Gilligan (Breaking Bad) inked a new three-year deal with Sony Pictures Television, his home for eleven years, that calls for him to continue as EP/showrunner on Better Call Saul with Peter Gould, as well as develop new projects via his High Bridge Productions. “Vince is a cornerstone of the success of Sony Pictures Television […]
With the World Cup generating $269 million in estimated ad revenue for in game advertising alone, the tournament accounted for 6.04 billion TV ad impressions on 8,576 ad airings across six networks, according to iSpot.tv (TV ad analytics) & Canvs (emotion measurement). Overall, Volkswagen topped estimated spend for the tournament with $22.79 million, followed by […]
The NCAA Division I Men’s Basketball Committee locked in Houston, Phoenix, San Antonio and Indianapolis to host the 2023-2026 Final Fours. The announcement wrapped up a year-long process that included seven finalist cities that also included Detroit, Los Angeles and North Texas.
President Trump has granted a follow-up White House interview to CBS Evening News anchor Jeff Glor, slated for Wednesday, July 18. Glor talked to POTUS in Scotland, ahead of Trump’s summit with Russian President Vladmir Putin.