Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. The study found that targeting ads with the help of just one “like” resulted in a 40% boost in clicks and a 50% boost in purchases. Matz also points out that the study suggests some potentially troubling possibilities. “If you use it in a context where you’re trying to manipulate people, you can try and get them to do something that goes against their best interest, like not going out on Election Day to vote,” she told Business Insider. “That’s certainly a context where you don’t want to see it happen.” For the study, Matz and her team ran Facebook ad campaigns among 3.5 million users.
Animal Planet trotted out a new logo, brand identity and mission that will launch initially in the US and UK with the global debut of Crikey! It’s the Irwins and Amanda to the Rescue on Sunday, October 28. The following night, Big Cat Tales, a natural history miniseries, will debut. The network is in active […]
DHX Media and Mattel’s new animated series Polly Pocket has been picked up by 16 broadcasters internationally. Based on the celebrated Mattel toy brand, new series follows Polly and her friends as they embrace big adventures in a shrunken size, thanks to Polly’s magic locket. The show premiered in Canada in July on DHX Media’s […]
NBC Sports’ lead golf analyst Johnny Miller is stepping away from the microphone after nearly 30 years on the job and will make his final call from the 18th tower call at the 2019 Waste Management Phoenix Open, from Jan. 31-Feb. 3. Miller was named lead analyst of NBC Sports’ golf broadcast team in 1990 […]
Two NBA teams locked in deals for jersey patch sponsors. The Chicago Bulls and Zenni Optical unveiled a five-year partnership that makes the online eyewear company the team’s first-ever jersey patch sponsor and the Official Eyewear Partner of the Bulls. The deal includes various marketing elements, community initiatives, digital assets, and in-arena signage and activations. […]
Today Show alum Ann Curry will anchor and exec produce TNT’s M.D. Live (working title), a medical series co-produced by Turner and Lionsgate that will crowdsource solutions for people with mysterious medical conditions. The two-hour weekly, multiplatform event is set to launch in 2019. “Harnessing the full power of both television and technology to connect […]