Do you know the difference between editorial content and a native ad? If so, you might just be in the minority. According to a new study from researchers at Grady College, people tend to have a great deal of difficulty making the distinction. The researchers displayed 12 different versions of a native ad to test subjects, each ad bearing different disclosure labels, such as “advertising,” “sponsored by,” “brand voice,” and “presented by.” The study found that only 8% of subjects were able to identify native advertising as a paid message. The study also found that consumers are seven times as likely to recognize native advertising when it’s marked with terms such as “sponsored content” or “advertising,” as opposed to “presented by” or “brand voice.” The study, titled Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising, ran last month in the Journal of Advertising. You can check it out here.
Conan O’Brien’s Conan Without Borders trip to Haiti, announced right after President Trump reportedly made disparaging remarks about the island nation, will air as a primetime special Saturday, January 27 at 10p on TBS. Someone’s in a hurry – O’Brien just landed in Haiti yesterday. It’s the shortest time ever between the filming and airing […]
An immigration-themed reboot of 1994-2000 family drama Party of Five landed a put pilot commitment from Freeform. The new version, from original series creators Chris Keyser and Amy Lippman and Sony Pictures Television, follows the five Buendias children after their parents are suddenly deported back to Mexico.
The 67th NBA All-Star Game will once again pit LeBron James versus Stephen Curry, who have been named team captains after finishing as the All-Star starter from each conference who received the most fan votes in his conference. Team LeBron vs. Team Stephen will take place on Sunday, Feb. 18 at 8p on TNT and […]
ESL announced that the world’s top Counter-Strike: Global Offensive competition, CS:GO Pro League will now run exclusively to Facebook in 2018. In partnership with WESA, the deal kicks off with the upcoming Season Seven starting Feb. 13 and run for four seasons of Pro League, through December 2019. ESL will also broadcast one of its […]
Grey’s Anatomy’s Ellen Pompeo (Grey’s Anatomy) signed a new 2-year deal with ABC Studios, paving the way for a renewal of the medical drama for seasons 15 and 16. As part of the agreement, reportedly worth $20 million per year, Pompeo becomes a producer for Grey’s and a co-exec producer on its upcoming untitled spin-off.