Study: Brand video views increased 85% from last year

YouTube enlisted video marketing company Pixability to evaluate the top 100 brands on the platform. The findings: branded video views of companies pulled from Inerbrand’s 2014 list increased 85 percent from just a year ago, to 40.1 billion views in June 2015 compared to 21.7 billion in June 2014. The brands also saw a spike in subscribers year-over-year, from 49 million to 72 million. The most successful brands posted a new vid every 18.5 minutes, and collected 16 million total comments.

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