Steve Bornstein tackles eSports

Activision Blizzard is reeling in some heavyweights in a move to dive deeper into eSports, announcing that former CEO of ESPN and the NFL Network Steve Bornstein will serve as the division’s Chairman while MLG co-founder and President Mike Sepso will come in to serve as its Senior Vice President. “Last year, Activision Blizzard created entertainment that was viewed and played by over 150 million people for more than 13 billion hours,” said Bornstein. “I believe eSports will rival the biggest traditional sports leagues in terms of future opportunities, and between advertising, ticket sales, licensing, sponsorships and merchandising, there are tremendous growth areas for this nascent industry. I’m excited to help Activision Blizzard further its leadership position in eSports.”

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