Yahoo formally launched The Vertical with Woj, its new basketball-centric digital destination run by Yahoo NBA insider, Adrian Wojnarowski. State Farm signed on to serve as one of the first brands as a premier sponsor of The Vertical. “We are excited to launch this project with Woj and a powerhouse group of writers, editors, analysts, producers and contributors,” said Bob Condor, Vice President for Yahoo Sports Media. “Fans will quickly regard it as essential to following their favorite NBA teams and players.” “State Farm has used storytelling to tell its brand story through advertising and to shine a spotlight on the amazing people we encounter in the communities in which we live and work,” said Ed Gold, State Farm Advertising Director. “With an all-star editorial team and a unique take on sports storytelling, The Vertical offers a chance for us to continue great brand storytelling through effective advertising that’s relevant for this audience.”
In the latest Discovery shuffle post-Scripps acquisition, Jane Latman is new GM at Travel Channel, reporting to Henry Schleiff. Latman also will continue to serve as EVP, development and research, for Investigation Discovery and American Heroes Channel, and GM of Destination America.
Using science as the foundation for stunts and practical jokes, SciJinks, the new science prank show hosted by Johnny Galecki, will premiere Wednesday, May 16 at 10p on Science Channel. Galecki, along with science “prankologists” Tamara Robertson and Jason Latimer, test out science on unsuspecting marks, drawing from chemistry, physics, technology, engineering and more.
Amazon Prime Video continues to bolster its sports rights portfolio, locking in a deal with the USTA to snag the exclusive live telecast rights to the US Open Tennis Championships for the United Kingdom and Republic of Ireland. The five-year agreement, which begins with the 2018 US Open, will bring live and on-demand content to […]
Armed with its new Thursday Night Football package, FOX kicks off its coverage of the regular season with Week 1 as a national weekend on Sept. 9 pitting the Cowboys/Panthers and the Seahawks/Broncos at 4:25p while Thanksgiving will see the Redskins/Cowboys on the channel. This year’s Thursday Night Football package on FOX begins in Week […]
CBS renewed 11 more series for the 2018-19 season, for a total of 17, including the entire Tuesday and Friday night lineups. Coming back are Blue Bloods, Bull, Hawaii Five-0, Madam Secretary, MacGyver, NCIS: Los Angeles, NCIS: New Orleans, Survivor, The Amazing Race, 48 Hours and 60 Minutes.