Was All-Star Game a relief for FOX?

MLB’s All-Star Game handed FOX with a 6.6/12 fast-national household rating/share, reeling in an average audience of 10.9 million for the game, according to Nielsen. That is off-pace from last year’s numbers at 11.34 million but remains the most-watched All-Star Game in American sports. The game also notched year-to-year gains among younger demos including: Male Teens 12-17 (up 19% to a 2.5); Men 18-34 (up 3% to a 3.4); and Adults 18-34 (up 4% to a 2.6). Top 5 Markets: Kansas City 31.4/50; Cincinnati 22.8/37; St. Louis 17.9/27; Pittsburgh 13.2/22; Dayton 11.4/19.

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