Sports Illustrated makes a youth play

Time Inc. is boosting its Sports Illustrated portfolio via the acquisition of three companies that will now form the cornerstones of Sports Illustrated Play, a new business devoted to youth and amateur sports. Two of the new acquisitions – League Athletics and SportsSignup – are dedicated to offering digital management tools that post game scores, keep track of schedules, statistics and standings and enable participants to register and communicate regularly. The two companies reach more than 8 million users. The third acquired business, iScore, offers a scoring app for youth baseball, basketball, soccer and other sports. Sports Illustrated Play will be topped by Jeff Karp.

“These acquisitions establish Time Inc.’s position in a youth sports space that now consists of approximately 30 million American athletes aged 5 to 17,” said Joe Ripp, CEO of Time Inc. “I know firsthand how team sports can empower children and teens. It is also a source of pride to older participants, whether they’re involved as parents, coaches or provide moral support. Youth sports are activities that touch one’s entire life span and are a tremendous force of good in the lives of American families.”

Related Stories

Deep dive into short form

Cynopsis Short Form Video Festival

he Cynopsis Short Form Video Festival took place yesterday at NYC’s SVA Theatre, featuring insights from some of the smartest players in the space as well as showcasing fresh and surprising storytelling. The festival had been postponed by weather once, but Cynopsis was not planning to let a snowstorm get the better of us this […]

Stormy Daniels makes a move

Stormy Daniels to discuss her alleged affair with Donald Trump on 60 Minutes.

Ahead of his client’s 60 Minutes interview, the attorney for Stormy Daniels, the adult-film star who claims to have had an affair with Donald Trump, asked the Trump Organization to preserve records pertaining to the $130,000 payment Trump’s lawyer made to Daniels weeks before the 2016 election. The demand is part of Daniels’ civil suit […]

The Players’ Tribune goes global

The Players' Tribune goes global

The Players’ Tribune is going global, announcing “the first step” in the global expansion of its digital platform with a debut in Europe, the Middle East and Africa that will offer stories that have both global reach and local sensibility. With offices in London and Barcelona, that company is entering a new venture in partnership […]

Team USA make social gains

Team USA makes social gains (Facebook)

The USOC saw Team USA fans around the world pump social media numbers, with consumption on Team USA channels (those managed by the USOC) accounting for nearly 217 million impressions following more than 87 posts per day on average during the Olympic and Paralympic Winter Games. During the Olympic Winter Games, Team USA ranked No. […]

NBCUniversal top choice for skinny bundle

NBCUniversal makes the skinny bundle cut (Trae Patton)

The Big 4 broadcast nets landed 4 of the top 5 spots in a survey asking connected consumers which network families they’d prefer in a 5-group skinny TV plan. NBCUniversal topped the list (48%), followed by Fox (41%), Disney/ABC (41%) and CBS (38%). “The value of their content is immense; top of mind for many […]