Sports Illustrated makes a youth play

Time Inc. is boosting its Sports Illustrated portfolio via the acquisition of three companies that will now form the cornerstones of Sports Illustrated Play, a new business devoted to youth and amateur sports. Two of the new acquisitions – League Athletics and SportsSignup – are dedicated to offering digital management tools that post game scores, keep track of schedules, statistics and standings and enable participants to register and communicate regularly. The two companies reach more than 8 million users. The third acquired business, iScore, offers a scoring app for youth baseball, basketball, soccer and other sports. Sports Illustrated Play will be topped by Jeff Karp.

“These acquisitions establish Time Inc.’s position in a youth sports space that now consists of approximately 30 million American athletes aged 5 to 17,” said Joe Ripp, CEO of Time Inc. “I know firsthand how team sports can empower children and teens. It is also a source of pride to older participants, whether they’re involved as parents, coaches or provide moral support. Youth sports are activities that touch one’s entire life span and are a tremendous force of good in the lives of American families.”

Related Stories

Jason Ritter lands key role in Netflix sci-fi family drama Raising Dio

Jason Ritter lands key role in Netflix sci-fi family drama Raising Dion.

Jason Ritter (Kevin (Probably) Saves The World) nabbed a key role in Netflix’s straight-to-series sci-fi family drama Raising Dion… Serinda Swan (Inhumans) landed a starring role in CBC’s upcoming drama Coroner… Ben Daniels is joining season 3 of Netflix’s The Crown, playing Princess Margaret’s husband, Antony Armstrong-Jones… Molly McCook (The Ranch) and Josh Pence (La […]

PGA TOUR swings with Facebook Live

PGA TOUR swings with Facebook Live

The PGA TOUR liked a new deal with Facebook, announcing an agreement with the platform to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Running on Facebook Watch in the US, the coverage will be produced under the PGA […]

NBA Draft powers activate

NBA Draft powers activate (Facebook)

The NBA detailed activation plans for the NBA Draft this week, with promotion that includes (but is not limited to): American Express hosting an exclusive NBA Draft experience for approximately 140 Card Members and select executives, which will include a group photo on the NBA Draft stage, a private reception, and a Q&A/autograph/photo session with […]

ELEAGUE returns to GO

ELEAGUE returns to GO

ELEAGUE will once again set its sights on CS:GO this summer, announcing plans for the ELEAGUE CS:GO Premier 2018 starting July 21 at 2p, with content on both its Twitch channel as well as on B/R Live. In addition, live coverage will be available through ELEAGUE’s Game Command mosaic video player, which gives viewers access […]

CynCity

Cynsiders

Instagram