Sports Illustrated makes a youth play

Time Inc. is boosting its Sports Illustrated portfolio via the acquisition of three companies that will now form the cornerstones of Sports Illustrated Play, a new business devoted to youth and amateur sports. Two of the new acquisitions – League Athletics and SportsSignup – are dedicated to offering digital management tools that post game scores, keep track of schedules, statistics and standings and enable participants to register and communicate regularly. The two companies reach more than 8 million users. The third acquired business, iScore, offers a scoring app for youth baseball, basketball, soccer and other sports. Sports Illustrated Play will be topped by Jeff Karp.

“These acquisitions establish Time Inc.’s position in a youth sports space that now consists of approximately 30 million American athletes aged 5 to 17,” said Joe Ripp, CEO of Time Inc. “I know firsthand how team sports can empower children and teens. It is also a source of pride to older participants, whether they’re involved as parents, coaches or provide moral support. Youth sports are activities that touch one’s entire life span and are a tremendous force of good in the lives of American families.”

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