Sponsors step away from Clippers after Sterling remarks

Sponsors for the Clippers began their exodus following team owner Donald Sterling’s remarks, with a slew of companies either suspending or terminating their partnerships with the team. Brands such as CarMax and Virgin America both stated that they were ending their deals. “CarMax finds the statements attributed to the Clippers’ owner completely unacceptable,” the company said in a statement Monday. “These views directly conflict with CarMax’s culture of respect for all individuals. While we have been a proud Clippers sponsor for 9 years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship.” Meanwhile, partners who are now hitting the pause button also include the likes of Kia, Red Bull, AQUAHydrate and State Farm.

Related Stories

Netflix nabs former First Couple

Netflix nabs former First Couple

Barack and Michelle Obama inked a multi-year deal with Netflix. Said the former president, “We hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples.” The deal includes scripted and unscripted series, documentaries and features, via a new company the Obamas set up called […]

BBC America breaks ratings record

BBC America breaks ratings records

BBC America reached over 11 million viewers for the royal wedding on Saturday, the biggest audience in network history. 1.2 million viewers, and 430,000 among A25-54, watched the live ceremony, making it a top three cable network on all of U.S. television for total viewers and A25-54, and second only to CNN among A18-49.

Smackdown hits the FOX hole

Smackdown hits the FOX hole

Smackdown appears set to head to FOX, where WWE has reportedly agreed in principle to bring the property to FOX in a five-year deal with a total value of more than $1 billion, according to ESPN. The series has run on NBC Universal networks since 2010, although NBCU opted to only keep Raw in the […]

Fortnite’s $100 million shot

Fortnite's $100 million shot

Epic Games is lining up $100 million for Fortnite competitions during the 2018-19 season, with funding dedicated toward esports prize pools. “We’re getting behind competitive play in a big way, but our approach will be different – we plan to be more inclusive, and focused on the joy of playing and watching the game,” the […]

Royal wedding rules Saturday

Royal wedding rules Saturday

The groundbreaking royal wedding on Saturday included romance, a gospel choir, celebrities, adorable kids, dazzling couture, and an impassioned speech from an American bishop that all made for must-see TV. And almost 30 million U.S. viewers saw it live over 15 networks, despite the early hour, up from the 23 million who watched the televised […]

CynCity

Cynsiders

Instagram