Which sponsors are in for 120 Sports?

120 Sports is going live on Wednesday, and announced that GEICO, Nissan, Transamerica and Verizon Wireless have joined as the official launch partners. “120 Sports is thrilled to work with such a robust team of forward-thinking creative brands as we join forces to introduce a new, never before seen, all-digital sports network,” said Jason Coyle, president of 120 Sports. Branded messaging for each launch partner will be “created in real time and organically integrated into the hot topics of the 120 Sports viewing experience each day.” Original branded features will also be intuitively published at contextually relevant times throughout the programming.

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