Snapchat signs McDonald’s as first ‘Geofilter’ advertiser

Snapchat launched its first “geofilter” advertising deal with McDonald’s this week. The set of sponsored filters from the fast food chain includes a cheeseburger and fries, and other brand-specific images. Assuming the audience takes to the branded filters, this is likely just the beginning – the majority of Snapchat’s users are young and female, a demo advertisers are hungry for.

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Misfits Gaming is making history, announcing (along with the Miami Heat) a broad-ranging deal described as “one of the most comprehensive sponsorship partnerships in esports” with Alienware. Dealpoints will see the team leverage the brand’s slate of gear across an entire slate of categories that include laptop, desktop, mice, keyboard, mousepad, monitor and training analytics. […]

FACEIT to London is a GO

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WE tv to begin airing Madam Secretary episodes

WE tv to begin airing Madam Secretary episodes

Because we don’t have enough political drama… WE tv will begin airing binge-a-thons of CBS drama series Madam Secretary on Wednesday, March 7 from 7p-4a. Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10a-4a.

Mike Patrick signs off of ESPN

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After a run that topped 35 years, Mike Patrick’s stay at ESPN is over. Patrick began his play-by-play role with the network in 1982, but the network announced yesterday that his last event with the company was the 2017 AutoZone Liberty Bowl on Dec. 30. During that span, Patrick’s role included serving as the voice […]

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