After Snap Inc.’s disastrous Q3 earnings report, CEO Evan Spiegel promised a redesigned Snapchat app that would be more accessible to users. Now the company has previewed the changes, which will roll out to a limited number of users over the course of this week. According to the company, the new version of the app is designed to more clearly divide media content from content that comes from friends, making it easier for users to keep the two separate. The company also says it will spend 2018 focusing on ways to give Snapchat creators better means of distributing and monetizing their content. For a closer look at the redesign, hop on down to the Digital Spotlight section.
A CYNOPSIS MESSAGE FROM CADENT CADENT IS ONE FOR TV We unified all of TV-linear, advanced, and fully addressable inventory-in a single platform to simplify buying and selling TV ads. 65MM Addressable Households, 100+ Data Partners, 200+ MVPD and Broadcast Station Group Relationships We manage the complexities of the TV landscape. You reap the benefits. […]
Katie Couric and Queen Latifah during a keynote session at the Cannes Lions festival in France, announced new projects backed by Procter & Gamble and aimed at bolstering the number of female directors and storytellers. Via her production company Katie Couric Media, Couric is working on a series called Getting There, which profiles highly successful […]
Jason Ritter (Kevin (Probably) Saves The World) nabbed a key role in Netflix’s straight-to-series sci-fi family drama Raising Dion… Serinda Swan (Inhumans) landed a starring role in CBC’s upcoming drama Coroner… Ben Daniels is joining season 3 of Netflix’s The Crown, playing Princess Margaret’s husband, Antony Armstrong-Jones… Molly McCook (The Ranch) and Josh Pence (La […]
The PGA TOUR liked a new deal with Facebook, announcing an agreement with the platform to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Running on Facebook Watch in the US, the coverage will be produced under the PGA […]
The NBA detailed activation plans for the NBA Draft this week, with promotion that includes (but is not limited to): American Express hosting an exclusive NBA Draft experience for approximately 140 Card Members and select executives, which will include a group photo on the NBA Draft stage, a private reception, and a Q&A/autograph/photo session with […]