SI TV branches out

Sports Illustrated’s subscription-video-on-demand streaming media network, Sports Illustrated TV is gearing up to expand its distribution with the launch of a direct-to-consumer app. SI TV, which launched in November 2017 on Amazon Channels, is now available on web browsers, rolling out on Roku, iOS and Android devices within the next week for $4.99/month or $49.99/year across all platforms. SI TV’s direct-to-consumer launch coincides with tomorrow’s opening of the NFL Draft and SI’s NFL Draft Preview issue, and programming will reflect the sports moment. SI TV partnered with uCast, a leading global internet TV network and content monetization platform, to create and maintain the direct-to-consumer apps.

“Launching this app provides sports lovers with even more opportunities to access SI TV’s programming, so whether they go direct or though pay TV providers like fuboTV we offer consumers even more ways to tap into the vast options of SI TV’s original and acquired documentaries, shows and movies that have broad appeal,” said Josh Oshinsky, head of programming for SI TV at Meredith Corporation. “Our strategy is to keep finding ways to bring SI TV to consumers however and wherever they want to watch.”

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