SI hits the Film room

Time Inc. continues to expand SI’s imprint by launching Sports Illustrated Films, described as “an original programming enterprise and interactive digital platform that will draw on a network of filmmakers, producers and journalists, both within Time Inc. and beyond, to create SI-branded video programming for digital, TV and OTT distribution.” The launch begins with a duo of films on a new digital channel, SI.com/films with the company locking in agreements with Mandalay Sports Media and Velocity to produce a slate of programming under the banner. Six projects will be released in 2015, beginning with Brett Favre: Life After the Game, which profiles NFL Legend Brett Favre, along with The Rise and Fall of the Danbury Trashers, about a minor league hockey team owned by Connecticut Waste Management king Jimmy Galante.

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