Showtime unveils a la carte service for $11 a month price tag

Showtime is taking a page from HBO and launching an a la carte streaming service in mid-July without a cable subscription. The service will kick off through a partnership with Apple, and be available for $10.00 a month. It will coincide with the premieres of the new seasons of Ray Donovan and Masters of Sex on July 12, and subscribers will have access to live feeds of Showtime and unlimited viewing of every season of Showtime original series and additional programming. Customers who sign up through Apple in July will get a 30-day free trial of the service.

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