Which of the leagues in North America have the largest following? The NBA, according to a new study put forth by opendorse. With over 721 million followers on social, NBA players comfortably lead all leagues in total athlete audience size. NFL players held onto second place ahead of the up-and-coming MLS, which earned a big bump from transfer stars including Zlatan and Rooney. NHL players are less active than their peers in other sports, but their passionate fans are clearly hungry for more content from the players and have the highest collective engagement rate at just over 10 percent. The most active athletes? The WNBA, with an average of 250 posts per athlete engaged in the social space.
NBCUniversal is launching an ad-supported streaming service in early 2020 that calls for a shakeup in the executive suite. Cable vet Bonnie Hammer will pivot to head the effort as Chairman of Direct-to-Consumer and Digital Enterprises, while Mark Lazarus, supervisor of NBC Sports and stations, will expand his role to become Chairman, NBCUniversal Broadcast, Cable, […]
Matthew Rhys (The Americans) landed the lead in prospective HBO limited series Perry Mason… Nancy Cartwright (The Simpsons) will reprise her role as the voice of Rufus the Naked mole-rat in the Kim Possible Disney Channel movie premiering Friday, February 15, at 8p… DeWanda Wise (She’s Gotta Have It) and Jessica Williams (2 Dope Queens) […]
Endeavor announced the formation of Endeavor Streaming, designed to showcase the company’s video streaming products and services, with OTT leader NeuLion, acquired by Endeavor in 2018, absorbed within the new group alongside Endeavor’s internally developed video platform technology, and now operate exclusively under the Endeavor Streaming moniker. Endeavor Streaming will continue servicing properties that include […]
ESPN locked in US rights to more than 65 CFL games that will run on ESPN+ direct-to-consumer streaming service with 20 CFL games set to run on ESPN networks, in addition to one Division Final and the Grey Cup. “It’s exciting for the CFL to continue its relationship with ESPN and expand onto ESPN+,” said […]
The divorce is final between Megyn Kelly and NBC – and the former Today anchor is leaving with about $30 million, the balance of her three-year contract, sources tell the New York Times. Kelly’s last Today appearance was in October, after her comments about dressing up in blackface on Halloween drew criticism; lawyers had been […]