A shiny Day for golf broadcasters

Jason Day’s ascension at the PGA Championship and a contending Jordan Spieth continued golf’s recent viewership surge. CBS Sports reports that its third round coverage of the tournament on Saturday tied 2014 as the highest in six years with 3.2/8 overnight rating/share on CBS, peaking at a 3.6/9 from 5:30-6p. That adds to the company’s year-to-year growth for the sport overall.

Meanwhile, Turner Sports saw double-digit audience spikes across all platforms for the PGA Championship, including record-setting numbers for PGA.com. TNT’s second round coverage on Friday averaged two million total viewers and a 1.4 U.S. HH rating for the network, for rises of 25% and 17% over an average of 1.6 million total viewers and a 1.2 U.S. HH rating for the comparable telecast last year. That marks the channel’s most-viewed second round coverage since 2009, based on Nielsen Fast Nationals. Through the first two days of the PGA Championship, TNT is averaging 1.7 million total viewers and a 1.2 U.S. HH rating for the tournament, up 25% and 20% over last year’s two-day average. Meanwhile, PGA.com, managed by Turner Sports, scored all-time records for its live coverage of the PGA Championship with Friday’s second round coverage generating 2.7 million cross-platform unique visitors and 1.6 million live video streams, both the highest on record for the site.

Golf Channel’s Golf Central Live From The PGA Championship pushed the network to its most-watch Monday-Wednesday coverage of a PGA Championship Week ever. The network’s coverage during that span posted a Total Day Average of 80,000 average viewers per minute with wraparound news coverage up 14% vs. 2014.

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