Discovery Kids is packing its relaunched website (discoverykids.com) with content curated from Discovery’s family of networks, including Discovery Channel, Animal Planet and Science. The site is “pulling together the best of our content and serving it in a kid-friendly way,” JP Stoops, Discovery director of licensing, tells CynKids. That means content organized by both mediumeg, videos, games and ebooksand by topiceg, Sharks and Dinosaurs. The category selection is no accident. Nine of the top 10 programs kids watch on Discovery Channel are shark-related, Stoops says. “Kids love the real world, they love the mysterious, and they love in-your-face content.” Animal Planet extreme fishing series River Monsters is also resonating well with kids, he says. Discoverykids.com targets 6-12 year olds, with 8-9 as the sweet spot. The website also features a parents area which links to the site’s Facebook feed and other relevant content including ideas for themed parties and events. At this point, there is no original programming on the site, but “as we begin to get metrics and see what kids are engaging with the most, we’ll be looking at the possibility of original content. This company responds quickly where we see traction.” Discovery Kids is also interested in partnering with “best in class” tech companies that can deliver cutting-edge interactive experiences via the site, Stoops says, including launch partners Happly and Animax Digital Production.
Netflix reported ending 4Q17 with 110.6 million paid subscribers globally, up a record-breaking 8.3 million for the quarter. Profit for the quarter was $186 million or 41 cents a share, up from $67 million, or 15 cents a share a year ago. Shares jumped over 8% after hours, boosting the market capitalization of the company […]
Disney Junior ordered a second season of animated Vampirina, starring Lauren Graham, James Van Der Beek and Isabella Crovetti as friendly vampires. The October 1 premiere, simulcast on Disney Channel and Disney Junior, ranked as the preschooler platform’s highest-rated new series debut in close to a year among Kids 2-5, 2-8 and A18-49.
A dramatic comeback by the Patriots pushed CBS Sports’ coverage of the AFC Championship to season highs, as the game ranked as the highest-rated game of the 2017 NFL season, drawing an average overnight household rating/share of 27.3/50 in the metered markets, according to Nielsen. That number is also high enough to rate as the […]
The LPGA launched its 2018 advertising campaign on Golf Channel ahead of this week’s season-opening tournament, the Pure Silk-Bahamas LPGA Classic. With a push of ‘A Global Tour Like No Other,’ the 2018 edition of the campaign was created by Austin-based ad agency Divot Group and the spots will be rolled out during telecasts on […]
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.