Say what you will about the Final Four teams, but it is clearly the NCAA Men’s Basketball Tournament that is on a hot streak right now. Turner Sports and CBS Sports’ coverage of the Elite Eight on TBS on Saturday delivered the two most-viewed college basketball games in cable television history as the overtime nailbiter between Wisconsin and Arizona averaged 9.9 million total viewers, while the Cinderella story of Dayton facing Florida pulled an average of 7.2 million to rank first and second respectively, all time. Wisconsin/Arizona averaged a 5.8 household score, based on Nielsen Fast Nationals, with Florida/Dayton averaging a 4.3. Overall, through Saturday, the NCAA Division I Men’s Basketball Championship is averaging 9.6 million total viewers, the highest viewership for the tournament in 21 years and up 2% over last year.
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Jeff Zucker, CNN Worldwide’s president, is taking a six-week leave from the company to deal with heart surgery. A CNN spokeswoman confirmed the information tweeted on Thursday morning by the net’s media correspondent Brian Stelter. “He assured everyone he is going to be just fine,” posted Stelter, reporting Zucker’s comments from a news meeting.
Comedy Central is getting more animated, adding King of the Hill and The Cleveland Show to its lineup. The network has acquired all 13 seasons of King of the Hill, set to bow on Monday, July 23, as well as all four seasons of ensemble comedy The Cleveland Show, launching this fall.
Lots of news out of Bristol yesterday, including ESPN locking in Hall of Fame sportscaster Linda Cohn, the longest-tenured anchor for the SportsCenter, has signed a new deal to remain with the company in a multi-year agreement. Cohn originally joined ESPN in 1992 and anchored her first SportsCenter on July 11, 1992. Deal points will […]
ELEAGUE and the US Air Force inked an expanded multi-tournament marketing partnership ahead of the ELEAGUE CS:GO Premier 2018 in a deal that will see Air Force serve as ELEAGUE’s first-ever official armed forces partner across all platforms. The deal will see Air Force activate across a number of branded integrations and placements, highlighting the […]