PGA of America, European Tour and NBC Sports Group are teaming up for a new, global Ryder Cup digital-media relationship that will see NBC Sports develop a multi-platform Ryder Cup presence, including a comprehensive website that serves fans of both the U.S. and European teams and a new app that will enhance both the onsite and overall viewing experience. The long-term relationship begins in advance of the 43rd Ryder Cup at Whistling Straits in Wisconsin (Sept 25-27, 2020). The PGA of America and the European Tour will lead the sales process through their Global Partner Program, and NBC Sports will develop and execute customized digital activations for partners. Digital content for these Ryder Cup platforms will be provided by all three organizations, as well as NBC Sports’ colleagues at Sky Sports.
It’s all Access for Mario Lopez, who beginning September 9 will join Kit Hoover and Scott Evans as host of both Access Hollywood and its daytime counterpart, Access Daily, formerly Access Live. Lopez also signed an overall development and producing deal for both scripted and alternative programming with Universal Television and Universal Television Alternative Studio. […]
Showtime gave a series commitment to an untitled musical drama series exec-produced by Alicia Keys and the team of Benj Pasek and Justin Paul (La La Land, Dear Evan Hansen). Pasek and Paul will contribute music to the series. Kyle Jarrow (The SpongeBob Musical) will write and exec-produce. Marc Platt (Jesus Christ Superstar Live in […]
UTA sees big opportunities in the sports arena, announcing an investment in Klutch Sports Group, which reps athletes such as LeBron James. Klutch Sports founder Rich Paul will serve as head of the new UTA Sports arm. “Rich has built Klutch with the vision, values and entrepreneurial spirit that UTA cherishes,” said UTA CEO Jeremy […]
The countdown is on for ACC Network, with ESPN unveiling a lineup of series and talent who will be attached to the upcoming channel when it launches on Aug. 22. Heading to ACCN will be ESPN personalities Jac Collinsworth, Tim Hasselbeck and Dave O’Brien, as well as Jon Beason, and feature football announce teams that […]
ESL is serving up MTN DEW AMP GAME FUEL as its Official Global Beverage Partner for all major global events in the ESL ecosystem, courtesy of a new deal, that includes ESL One, IEM and Pro League and running through 2020. In addition, the deal will see the sponsorship activate in a post-match broadcast segment, […]