Report: Amazon may bring more ad products to Alexa

According to a new report from CNBC, Amazon has been planning to bring more ads to Alexa, its smart voice assistant. The company has reportedly been in talks with retailers such as Procter & Gamble and Clorox. And according to CNBC’s sources, Amazon is also trying to gauge whether potential clients would pay to have their products placed higher in searches performed on Echo smart speakers. According to the report, Amazon has even begun testing certain promotional features. For instance, users who buy the Clorox product Pine-Sol may also receive a suggestion to buy other Clorox products. It must be noted that Amazon has essentially denied CNBC’s report, telling Engadget that it has no plans to introduce ad products to Alexa. We’ll see.

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