Reese’s Peanut Butter Cups and ESPN announced a new multi-year program focusing on key ESPN College Football properties. Effective immediately, the Reese’s brand will serve as an official sponsor of the new College Football Playoff (CFP), official sponsor of ESPN College GameDay Built by the Home Depot and sponsor of ESPN College Football. As part of the agreement, the Reese’s brand will secure promotional rights to the College Football Playoff, College GameDay and ESPN College Football trademarks for use in advertising, on-pack, point-of-sale displays and more. The Reese’s brand will also have on-site activation at the inaugural College Football Playoff National Championship in Arlington, Texas, on January 12, 2015.
Figure skater/headline maker Adam Rippon declined the opportunity to become an NBC correspondent for the rest of the 2018 Winter Games when he realized it would mean leaving the Olympic team and Village. “My teammates were there for me during my events, and now I NEED to be there for them,” tweeted the U.S. team […]
Alfre Woodard (Luke Cage) will guest as Cookie’s formidable mother on an upcoming episode of Fox drama Empire….Madeline Stowe (Revenge) joins Fox musical drama pilot Mixtape….Bonnie Soper (Filthy Rich) will play Princess Diana and Maggie Sullivan (Fargo) takes on Queen Elizabeth in Lifetime movie Harry & Meghan: A Royal Romance.
The 2018 NBA All-Star Game handed Turner Sports with boosts across all platforms – television (TNT and TBS), digital and social, including a 4.3 household rating and 5.1 million household impressions – both up 2% over 2017 and marking the best for the event since 2013, based on Nielsen Fast Nationals. In addition, the telecast […]
The Big 12 Conference is turning to FloSports to live stream the 2018 Big 12 championships for swimming & diving on FloSwimming.com, indoor and outdoor track & field on FloTrack.com, wrestling on FloWrestling.com, and gymnastics on FloGymnastics.com. The deal is an expansion of FloSports’ current agreement with the conference. Programming begins Feb. 21-24 with the […]
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