Reese’s Peanut Butter Cups is turning to College GameDay Built by the Home Depot hosts Rece Davis and Kirk Herbstreit to serve as brand ambassadors for the candy brand during the 2015-2016 college football season. Davis and Herbstreit will be showcased in a slate of television, video and social content for Reese’s, along with consumer-facing and retail initiatives including in-store displays and point of sale. Saturday’s will see Davis and Herbstreit highlight the greatest College Football traditions as part of Reese’s “GameDay Greatness” video features.
Reese Witherspoon’s Hello Sunshine, a media company focused on telling female-driven stories, launched short-form series Meet My Mom on Facebook Watch. Five-episode series features celebs chatting candidly with their mothers. Guests featured with their leading ladies include Witherspoon; Lilly Singh, Adam Rippon, Ashley Graham and Westworld’s Leonardo Nam.
Full Frontal host Samantha Bee is game-ifying the mid-term elections. At the Turner Upfront Wednesday she announced This Is Not a Game: The Game, aimed at revving up awareness and getting 18-24-year-olds to the polls. The game will consist of trivia questions, and meet-ups on social and digital platforms, integrated with Bee’s late-night Turner show. […]
The CW celebrated its expansion to Sunday nights during its New York City Center Upfront yesterday morning. Supergirl will anchor the night at 8p, followed by a rebooted version of Charmed at 9p.
The X-Files’ Gillian Anderson was tapped to star as a sex therapist in Netflix’s Sex Education. Asa Butterfield (Ender’s Game) has also boarded the original series…. Charlotte Hope (Game of Thrones) landed the lead role in Starz’s The Spanish Princess, the third installment following The White Princess and The White Queen.
Telemundo Deportes added another layer to its coverage of the 2018 World Cup Russia, announcing a complete line-up of Telemundo’s daily news and entertainment programming that will run live and on-site from Russia to supplement its coverage during the month-long event. Among the shows to temporarily relocate will be Un Nuevo Dia, Noticias Telemundo, Al […]