After testing the waters of Cloud9, Puma has decided to take a deep dive with the team, locking in an expanded sponsorship with the organization in a multiyear deal to develop a full apparel collection and see the brand serve as the official Apparel and Footwear sponsor of Cloud9 Esports (not including the Overwatch League’s Spitfire). Full apparel collections will begin to roll out starting in September with product available at Puma and Cloud9 online stores, and at Puma retail locations around the world beginning in 2020. In addition, the brand will launch a media campaigns to support launch of the new collections. “We are ecstatic to expand our relationship with Puma,” said Jordan Udko, EVP of Commercial Partnerships at Cloud9 Esports. “This deal enables us to elevate the Cloud9 brand beyond esports and get us in front of new consumers around the world.”
Summer camp will be the theme of the Big Brother house for season 21. The CBS summer reality series returns with a two-night premiere tomorrow, June 25 and Wednesday, June 26.
Discovery Channel travels to the plains of Tanzania in Serengeti, a six-part series offering access to one of the most pristine and unspoiled corners of the Africa. Series created and produced by Simon Fuller (So You Think You Can Dance) and directed and produced by wildlife filmmaker John Downer (Penguin: Spy in The Huddle) and […]
FOX Sports continues its hot Summer with two more big events involving MLB over the next couple of weeks, beginning with the Yankees and Red Sox playing in the London Series on June 29 (ESPN carries it on the 30th) and then the annual All-Star Game out of Cleveland on July 9. Joe Buck, analyst […]
The FIFA Women’s World Cup continues to show gains with this year’s tournament. FOX Sports reports that through the first day of the round of 16, the company’s metered market scores are up 17% over the equitable day in 2015. Norway’s penalty kick win over Australia drew a 1.6/4 to rank as the best numbers […]
From Peru, Laos and Morocco to Hawaii, Alaska and New Zealand, Gordon Ramsay is trotting the globe in search of culinary inspiration in National Geographic’s new series Gordon Ramsay: Uncharted, premiering Sunday, July 21, at 10p. The multi-Michelin-star chef and Ironman athlete will meet with indigenous people around the world to learn about the cultures, […]