Endemol Beyond’s NewFronts presentation Thursday highlighted plans to launch two new digital-first networks. First is pop culture-focused Looksy and second is Smasher, a sports & gaming network led by digital stars Toby Turner and Jesse Wellens, who have almost 30 million YouTube subscribers between them. Looksy will have plenty of new content, including scripted series Neurotica and reality series True Internet Tales. Smasher will feature international imports Rule’m Sports and Legends of Gaming from Endemol Beyond UK. The company is also launching two new series with ubiquitous rapper Pitbull: MasterClass, which focuses on encouraging viewers to live life to the fullest, and Pitbull Presents, an introduction to a few of the everyday people in Pitbull’s life who are important to him. Pitbull is already involved with Endemol series Gentleman’s Code and The Most Bad Ones. Endemol just signed a deal with American Idol finalist Jessica Sanchez that will have the singer featured in a number of the brand’s series.
Sold-out Springsteen on Broadway will launch globally on Netflix December 15, the day the one-man show ends its Broadway run. “The purpose of the film is to bring this incredibly intimate show to Bruce’s entire audience intact and complete,” said Bruce Springsteen manager Jon Landau. “In addition to its many other virtues, Netflix has provided […]
HGTV ordered 28 new episodes of My Lottery Dream Home, which attracted over 15.7 million viewers during its most recent run. Next season launches Friday, September 21 at 9p; production on new eps begins in January 2019.
Major League Baseball’s annual All-Star Game tossed FOX with 8,849,000 viewers across FOX, FOX Deportes and FOX’s streaming platforms, with the linear telecast on FOX snagging a 5.2/11 household rating/share with 8.7 million viewers, according to national figures from Nielsen. On FOX’s streaming services, last night’s game delivered an average minute audience of 91,000 and […]
ESPN and The R&A, the organizer of The Open Championship, inked a three-year renewal for rights on all means and media throughout Latin America, including Brazil and the Caribbean, for golf’s oldest major. The new agreement provides ESPN International with rights on its linear and digital platforms throughout the regions, and extends the longstanding ESPN […]
YouTube star Preston Arsement is picking up a piece of Dallas-based Envy Gaming, where he will now serve as an investor with plans to produce content featuring the Envy brand across his video and social media channels. Arsement launched a YouTube presence in 2010 and has built a social media following of more than 11 […]