The PGA TOUR is going OTT. The organization is launching PGA TOUR Live, a digital Over-The-Top subscription service that will give fans live Thursday and Friday morning coverage of more than 30 PGA TOUR events per season. The PGA TOUR and MLB Advanced Media struck a multi-year deal to develop, produce, and distribute the OTT service to golf fans in North America and other key markets around the world. The service launches this summer and will feature exclusive Thursday and Friday coverage of two morning-featured groups leading up to the afternoon Golf Channel broadcast.
“PGA TOUR LIVE is an important development for golf fans, as it will bring live action to the devices they use most, while building great momentum and viewership for the ensuing broadcast coverage each weekday afternoon and into the weekend,” said Tim Finchem, Commissioner of the PGA TOUR. “Working with MLBAM was a natural fit, as it was a top priority to find a partner to meet the challenge of delivering the digital hybrid our fans want most a live HD broadcast with world-class technology distribution.”