PGA Championship numbers continue to inflate

The PGA Championship’s shift away from primetime made a slice in the ratings with the tournament’s coverage on CBS hitting to a 5.1/12, according to Nielsen, down from last year’s 6.0/13, when it ran until 9p instead of 7:30p. That said, the event peaked with a 7.8/16 from 7-7:30p, and comparing the tournament to equitable timeframes from 2013 and 2012 saw higher numbers, with markups of 16% and 31% respectively. Overall, the 5.1/12 score ranked as the second highest-rated PGA Championship final round rating in the metered markets in 6 years.

Over on TNT, Turner Sports reports that the 2015 PGA Championship across all four days of coverage averaged 1,637,000 total viewers and a 1.2 U.S. HH rating, up 28% and 20% over last year’s telecast windows, nabbing the network’s most-viewed PGA Championship coverage since 2010. Sunday’s final round action on the channel averaged 1,794,000 total viewers and a 1.3 U.S. HH rating, up 53% and 41% over 2014 and the network’s highest-rated and most-viewed Sunday coverage since 2010. Overall, the company reports 11.4 million exposures via the network and PGA.com and other platforms for a rise of 35% over 2014.

Related Stories

David Cassidy, dead at 67

David Cassidy dead at 67

Former teen idol David Cassidy, who was admitted to a Florida hospital last week suffering from liver and kidney failure, has died at the age of 67. The troubled Partridge Family star had struggled with a drinking problem and this year said he was suffering from dementia. Later in his career, Cassidy starred in ABC […]

DOJ sues to block AT&T/Time Warner merger

DOJ sues to block AT&T/Time Warner merger

The U.S. Department of Justice sued Monday to prevent the $85.4 billion takeover of Time Warner by AT&T. The merger “would greatly harm American consumers,” said Makan Delrahim, head of the antitrust division, adding it would lead to higher monthly television bills and “fewer of the newer, emerging innovative options that consumers are beginning to […]

Charlie Rose accused of sexual harassment

Charlie Rose accused of harassment

Charlie Rose, co-anchor of CBS This Morning and host of PBS’s Charlie Rose the Week, has been accused of sexual misconduct by 8 women, the Washington Post reports. The women, age 21-37, either worked for Rose’s PBS show or aspired to between the late 1990s and 2011, said the Post, when they were subjected to […]

Study finds single “like” dramatically improves Facebook ad targeting

Study finds single "like" dramatically improves Facebook ad targeting

Advertisers would be wise to take note of a fascinating new study from Columbia Business School professor Sandra Matz. According to the new research, even a single “like” makes it far easier for advertisers to tailor ads to a user’s psychological profile. Simply relying on demographic traits like age or gender is significantly less effective. […]

Mozilla forms new division focused on “social mixed reality”

Mozilla forms new division focused on "social mixed reality"

Web browser maker Mozilla has formed a new team dedicated to develop “social mixed reality” technologies for the web. The non-profit made the announcement Monday, highlighting mixed reality’s capacity to facilitate online social interactions. The new group will focus on areas such as search, developing avatars and virtual identities, and facilitating virtual communications using text […]

CynCity

Cynsiders

Instagram