PGA Championship numbers continue to inflate

The PGA Championship’s shift away from primetime made a slice in the ratings with the tournament’s coverage on CBS hitting to a 5.1/12, according to Nielsen, down from last year’s 6.0/13, when it ran until 9p instead of 7:30p. That said, the event peaked with a 7.8/16 from 7-7:30p, and comparing the tournament to equitable timeframes from 2013 and 2012 saw higher numbers, with markups of 16% and 31% respectively. Overall, the 5.1/12 score ranked as the second highest-rated PGA Championship final round rating in the metered markets in 6 years.

Over on TNT, Turner Sports reports that the 2015 PGA Championship across all four days of coverage averaged 1,637,000 total viewers and a 1.2 U.S. HH rating, up 28% and 20% over last year’s telecast windows, nabbing the network’s most-viewed PGA Championship coverage since 2010. Sunday’s final round action on the channel averaged 1,794,000 total viewers and a 1.3 U.S. HH rating, up 53% and 41% over 2014 and the network’s highest-rated and most-viewed Sunday coverage since 2010. Overall, the company reports 11.4 million exposures via the network and and other platforms for a rise of 35% over 2014.

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