Back to football, season 100 for the NFL will see Pepsi unveil its “Always be Celebrating” NFL campaign, a season-long campaign that” spotlights and honors the amazing celebrations that NFL fans and players have taken part in over the years.” Included in the campaign will be a new spot, a new charitable program with United Way and the NFL, a national retail POS campaign running all season featuring 26 of Pepsi’s NFL player partners, local market kick-off celebrations in New England and Miami and more. “The NFL has generated some incredible moments over the years, creating a celebratory spirit among its fans and players that is unrivaled. Whether it’s an energetic spike, a choreographed end zone dance, or a ‘shout out loud’ moment in your living room, football consistently brings out some of the most unapologetic celebrations – both on and off the field. The passion of its fans and players alike is what fuels the season and inspired our latest campaign,” said Todd Kaplan, Vice President, Marketing – Pepsi.
Songland was renewed by NBC. The songwriting competition is averaging a 1.1 rating among A18-49 and 5.1 million total viewers in Live+7 Nielsens so far this season, and has produced six songs that hit a #1 ranking on the iTunes music chart.
Animal Planet debuted Give a Dog a Home Live! on Tuesday with Puppy Bowl’s Dan Schachner serving as host. The show has been billed as cable’s first live weekly animal adoption series and will air live at 12p on Tuesdays and Thursdays. Each day, audiences will visit shelters and centers around the U.S. to meet […]
ESPN kicked off its 2019 NFL game coverage with a Monday Night Football doubleheader that produced dynamic results and a large audience, while also serving as a forum for a warning about a potential carriage dispute between parent Walt Disney Co. and AT&T’s distribution vehicles. On the field, New Orleans Saints kicker Will Lutz capped […]
Fred McLeod, the long-time Cleveland Cavaliers announcer died Monday night of a heart attack. A Cleveland-area native, McLeod, 67, was about to enter his 14th consecutive year with FOX Sports Ohio, as the NBA team’s play-by-play man. He had also called Cavs’ games during the 1979-80 season. He is survived by his wife, Beth, a […]
HBO renewed comedy The Righteous Gemstones for a second season. The series, which debuted on August 18, stars Danny McBride, Jody Hill and David Gordon Green and centers on a world-famous televangelist family with a long tradition of deviance, greed and charitable work.