Non-endemic brands took another step toward eSports immersion as Pepsi inked a deal with OpTic Gaming to launch its new Brisk brand, Brisk Mate. rEvXP represents OpTic Gaming and facilitated the deal for the famed squad. “Sometimes it’s better to put the product into the hands of influencers who the audience looks up to instead of trying to figure out what they think they may want to hear or see,” said OpTic Gaming owner Hector Rodriguez, who noted that “The Brisk Mate brand team showed a genuine interest in eSports and they have been very collaborative in reviewing the most authentic ways to speak to our fans. They have given us quite a bit of creative latitude to express ourselves with their product(s) and it will definitely be an evolving relationship with a lot of surprises along the way for the fans and the consumers alike.”
Nashville’s 6th season will be its last. “After more than 120 episodes of unforgettable television, we believe that creatively it is time for the series to come to a triumphant close,” said Kevin Beggs, chairman of producer Lionsgate Television Group. Nashville, which moved from ABC for season 5, ranks as CMT’s highest-rated and most-watched show […]
George Clooney is headed back the small screen. The ER alum will star in and direct a 6-episode series for Paramount Television and Anonymous Content, based on the Joseph Heller novel Catch-22.
AT&T is nearing a deal to acquire a full stake Otter Media, its joint digital video venture with the Chernin Group, according to a new report from Digiday. Otter Media – whose properties include Fullscreen, Crunchyroll, Hello Sunshine, and Gunpowder & Sky – was first formed in 2014. Since its inception, it’s been a purely […]
Dana Walden, the co-chair and CEO of Fox Television Group, has joined Hulu’s board of directors. Two other Fox execs already were already serving on the board: Peter Rice, the President of 21st Century Fox, and Brian Sullivan, the President and COO of Fox Networks Group’s Digital Consumer Group. 21st Century Fox currently owns a […]
December will bring a new season of the National Lacrosse League, the largest men’s professional indoor lacrosse league in North America, with the league announcing the Twitter Game of the Week schedule for the second year in a row, featuring a free live broadcast of a key matchup as well as playoff and Champion’s Cup […]