Penguin Young Readers tomorrow (March 5) will launch The Very Big Wiggle tour, a month-long national car and costume tour to celebrate Eric Carle’s classic picture book The Very Hungry Caterpillar. The tour starts at The Reading Bug in San Carlos, CA, and will travel across the country in a custom Volkswagen Bug on a route shaped like Carle’s iconic character. The car will make more than twenty stops at libraries, independent bookstores, and Barnes & Noble locations before arriving in Western Massachusetts the weekend of March 20th, aka The Very Hungry Caterpillar Day. Fans can join in the online and social media countdown to The Very Hungry Caterpillar Day using #VHCday; tour stops are listed at the Penguin Young Readers on Tour site (http://penguinontour.tumblr.com). Joester Loria Group, the licensing agency that represents Carle, will sponsor a photo contest to accompany the tour.
Discovery Channel and Science Channel group chief Rich Ross said at Sundance over the weekend that Oscar-winning filmmakers Fisher Stevens and Ross Kauffman are behind a new documentary for the network, Taken by the Tiger, about the rapidly diminishing population of tigers in the wild.
Steve Harvey’s daytime series Steve got a second season renewal in national syndication. The series already been sold in 90 percent of the US on NBC-owned stations and station groups including Sinclair and Hearst.
Amid a landmark year for CBS Sports Digital in 2017, where the outlet’s platforms ranked second in comScore’s sports category for the fifth consecutive month in December and saw 9% year-over-year growth in 2017, the group kicked off 2018 with the announcement that it had promoted Jeff Gerttula to Executive Vice President and General Manager […]
Pringles is making its maiden voyage for the Super Bowl, announcing that the brand will launch its first-ever Super Bowl advertisement. Bill Hader will star in the 30-second spot, which will showcase ‘flavor stacking’, where consumers blend different flavors to create new ones. “The Pringles Super Bowl advertisement is an opportunity to show people a […]
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